Privacy policy

Privacy Policy

Last Updated: June 1, 2026

This Privacy Policy describes how Pixieblox (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from our store.

1. Collection of Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information that can uniquely identify an individual as "Personal Information". See the list below for more information on what Personal Information we collect and why.

Device Information:

Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our store layout and marketing campaigns.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

 

Order Information:

Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Purpose of collection: To provide our Minecraft LEGO products to you, fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Source of collection: Collected directly from you.

2. Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

3. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example, we use tracking pixels to help us understand how you use our store and to serve relevant ads to you on other platforms (such as Meta/Facebook).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the following links:

4. Your Rights (US and Canadian Residents)

Depending on where you live, you have specific rights regarding your personal data:

Canadian Residents (PIPEDA Compliance): If you are a resident of Canada, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below. Your Personal Information may be transferred outside of Canada, including to the United States, for processing and storage by our cloud and e-commerce partners.

US Residents (CCPA/CPRA Compliance): If you are a resident of California or other US states with comprehensive privacy laws, you have the right to request access to the specific pieces of Personal Information we have collected about you, the right to request deletion of your information, and the right to opt-out of the "sale or sharing" of your personal information for targeted advertising. Pixieblox does not "sell" your personal data in exchange for money, but we do share tracking identifiers with advertising partners to improve our marketing. You can request to opt out of this data sharing at any time by contacting us.

5. Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

6. Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to erase this information.

7. Children's Privacy

Our website is not intended for individuals under the age of 13. While we sell Minecraft LEGO sets, our products are intended for purchase by adults. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

8. Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

9. Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@pixieblox.com or by mail using the details provided below:

Pixieblox